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Gawker Loses Its Unbelievable Traffic Machine

Neetzan Zimmerman is leaving Gawker Media to work at social media startup Whisper.

Zimmerman has what we in the blogging game call the “pageview gene.”*

He generates an insane amount of traffic. How insane, you ask? Well, for Gawker.com he was 99% of the site’s uniques.

For Gawker Media at large, he was equally impressive. Using Gawker’s publicly posted traffic for its writers, we put together the following comparison of Gawker, Gizmodo, and Lifehacker.

In October, Zimmerman alone had more unique visits than Gizmodo or Lifehacker.

His departure will leave a big hole in Gawker Media, but the company has 106 million monthly visits, so it will survive just fine.

Is Google Correct in Giving Away its Operating System, Android, for free to Hardware makers.

Aside

Both Apple and Google make popular mobile operating systems.

Apple packages its operating system, iOS, with hardware, the iPhone, and sells the whole thing for ~$600. This business has created huge profits for Apple, and now the company has a $500 billion market cap.

You would think that Google would see this success and copy it.

But it does not.

Google gives away its operating system, Android, for free to hardware makers.

Why does Google do this?

One reason: The company believes giving Android away for free increases the size of the world’s Web-connected population. The company believes that increasing the Web-connected population will inevitably lead to more Google searches — which Google can monetize with search ads.

Is Google’s theory correct?

There is some new evidence to suggest the answer is yes.

Horace Dediu of Asymco has a chart that proves there is at least a correlation between the size of the world’s Internet population and Google revenues.

chart of the day google revenue

Chart of the day google revenue

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